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Journal : JURNAL AGRICA

PENGARUH HARGA, KUALITAS, KERAGAMAN PRODUK DAN LOKASI PASAR TERHADAP PREFERENSI KONSUMEN DALAM MEMBELI PRODUK PERTANIAN DI PASAR TRADISIONAL BRASTAGI Sembiring, Rasmulia
JURNAL AGRICA Vol 9, No 2 (2016): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (762.713 KB) | DOI: 10.31289/agrica.v9i2.541

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga, kualitas dan keragaman produk, serta lokasi pasar terhadap preferensi konsumen dalam membeli produk pertanian di Pasar Tradisional Brastagi. Pengambilan sampel diambil dengan menggunakan metode jenis purposive sampling, dimana sampel merupakan pelanggan pasar tradisional yang telah berkunjung lebih dari 2 kali dengan jumlah sampel sebanyak 60 responden. Adapun variabel yang akan diteliti adalah harga, kualitas produk, keragaman produk  dan lokasi pasar.  Metode analisis data yang digunakan dalam penelitian ini adalah regresi linear berganda. Hasil penelitian menunjukkan bahwa semua variabel harga, kualitas, keseragaman produk dan lokasi pasar berpengaruh secara signifikan terhadap preferensi konsumen
PENGARUH KOMUNIKASI, KEPEMIMPINAN, MOTIVASI DAN PELATIHAN TERHADAP KINERJA KARYAWAN PT. NIPSEA PAINT AND CHEMICALS Co. Ltd. Sembiring, Rasmulia
JURNAL AGRICA Vol 8, No 1 (2015): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (664.824 KB) | DOI: 10.31289/agrica.v8i1.1059

Abstract

This study aims to determine the effect of communication, leadership, motivation and training on the performance of employees at PT. Nipsea Paint and Chemicals Co. Ltd. This research was conducted at PT. Nipsea Paint and Chemicals Co. Ltd. is located at Jl. Yos Sudarso km 8.3 - Tanjung Mulia, Medan. The study population was all employees at PT. Nipsea Paint and Chemicals Co. Ltd. While the sample used in this study using 40 samples. The variables in this study consists of independent variables namely communication (X1), leadership (X2), motivation (X3) and training (X4), while the dependent variable (Y) is the employee's performance. Hypothesis testing used multiple linear regression analysis. The results showed that simultaneous communication (X1), leadership (X2), motivation (X3) and training (X4), a significant effect on employee performance (Y) which is obtained by calculating the value of the F = 140.351 with a significance level of 0.000 is smaller than 0.05. This suggests that an increase of one of the independent variables will further improve employee performance variables. Partially communication variables (X1), leadership (X2), motivation (X3) and training (X4) have a significant effect on performance. Keywords: communication, leadership, motivation, training and performance
PENGARUH KOMUNIKASI, KEPEMIMPINAN, MOTIVASI DAN PELATIHAN TERHADAP KINERJA KARYAWAN PT. NIPSEA PAINT AND CHEMICALS Co. Ltd. Rasmulia Sembiring
JURNAL AGRICA Vol 8, No 1 (2015): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrica.v8i1.1059

Abstract

This study aims to determine the effect of communication, leadership, motivation and training on the performance of employees at PT. Nipsea Paint and Chemicals Co. Ltd. This research was conducted at PT. Nipsea Paint and Chemicals Co. Ltd. is located at Jl. Yos Sudarso km 8.3 - Tanjung Mulia, Medan. The study population was all employees at PT. Nipsea Paint and Chemicals Co. Ltd. While the sample used in this study using 40 samples. The variables in this study consists of independent variables namely communication (X1), leadership (X2), motivation (X3) and training (X4), while the dependent variable (Y) is the employee's performance. Hypothesis testing used multiple linear regression analysis. The results showed that simultaneous communication (X1), leadership (X2), motivation (X3) and training (X4), a significant effect on employee performance (Y) which is obtained by calculating the value of the F = 140.351 with a significance level of 0.000 is smaller than 0.05. This suggests that an increase of one of the independent variables will further improve employee performance variables. Partially communication variables (X1), leadership (X2), motivation (X3) and training (X4) have a significant effect on performance. Keywords: communication, leadership, motivation, training and performance
PENGARUH HARGA, KUALITAS, KERAGAMAN PRODUK DAN LOKASI PASAR TERHADAP PREFERENSI KONSUMEN DALAM MEMBELI PRODUK PERTANIAN DI PASAR TRADISIONAL BRASTAGI Rasmulia Sembiring
JURNAL AGRICA Vol 9, No 2 (2016): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrica.v9i2.541

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga, kualitas dan keragaman produk, serta lokasi pasar terhadap preferensi konsumen dalam membeli produk pertanian di Pasar Tradisional Brastagi. Pengambilan sampel diambil dengan menggunakan metode jenis purposive sampling, dimana sampel merupakan pelanggan pasar tradisional yang telah berkunjung lebih dari 2 kali dengan jumlah sampel sebanyak 60 responden. Adapun variabel yang akan diteliti adalah harga, kualitas produk, keragaman produk  dan lokasi pasar.  Metode analisis data yang digunakan dalam penelitian ini adalah regresi linear berganda. Hasil penelitian menunjukkan bahwa semua variabel harga, kualitas, keseragaman produk dan lokasi pasar berpengaruh secara signifikan terhadap preferensi konsumen